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The Webinar Report

Learn from Melodie Rush who has presented and hosted over 1200 webinars to people all over the globe. She will answer your questions on webinars in simple easy to understand terms. Melodie will also be interviewing experts to provide webinar tips. To learn more about Melodie, submit questions to the podcast or get complete transcripts of the episodes visit www.melodierush.com.
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Oct 13, 2015

5 things I learned at Mike Koenigs Event Webcast Profit Toolkit last weekend

  • 3 objectives in our business (ed rush)
    • income
    • impact
    • lifestyle
    • to increase any you need to increase your capability (skill), Marketing Activity, Time
  • 5 Key components to a good video (Vivian and Mike)
    • story, story, story
    • use statistics if they are educational
    • keep it real, don’t overproduce
    • 3 minutes or shorter
    • specific, measurable, call to action
  • Key words to use to bring your attendees along the journey
    • What if…
    • Imagine
    • What you will learn...
    • I promise to show you all of this but first…. (open loops)
    • So you can
    • Now you will finally
  • 5 golden rules of content (Pam Hendrickson)
    • be clear
    • provide context
    • invoke certainty
    • be compelling
    • inspire confidence
  • 5 Laws (mike Filsaime)
    • law of maximum registration
      • solve ONE PROBLEM with a big bold promise
      • Topic specific BIO
    • law of maximum show rate
      • Short promotion - no more than 3 days
      • Ethical Bribe to show up
        • send email with hint hidden
    • law of maximum stick rate
      • engagement
      • ask permission before the pitch (earn the right)
      • Recap the value at the end...Let’s recap what we have learned today
    • law of maximum high converting offers
      • bonuses that will overcome objections
    • law of echo
      • increasing profits with the encore blueprint
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